Why Your Average Cost Per Click is So High and How to Fix It

 Why Your Average Cost Per Click is So High and How to Fix It

There are difficulties that go into a successful PPC account but only a few are successful at high cost per click with the account. We will discuss how to handle cost per click and strategies and try to drive them down

Definition of Cost Per Click (CPC)

The average amount that you have spent on the click on your ads. It is calculated by dividing the total cost of your clicks by the total number of clicks. 

• Your cost per click is based on the actual amount you spend on the amount you have charged for a click on your ads. The average cost per click is maybe high then the maximum cost per click which is the higher amount you spend on the click which is willing to pay.

• You can find out the average cost per click amounts in the Average cost per click column in campaigns. ppc services

• For some hotel ads, the average cost per click is higher than the maximum cost per click because the maximum cost per click is multiple in the night at the night That is why the cost per click is higher in hotel ads.

• Get started using the keyword planner to check the estimated average cost per click amount you estimate on the search network campaigns.

 

Maximum Cost Per Click Vs Actual Cost Per Click

Let’s start a discussion about the maximum cost per click and actual cost per click is the maximum amount of money you are willing to pay for a per click is what you end up paying the amount.

What Causes High-Cost Per Click

Before we discuss the cost per click understands some important points of the cost per click given below.

• High Competition

• Industry

• Quality Score

 

Let’s discuss the topic briefly for a clear view.

High Competition

A Google ad runs similar like the all eBay auction. Every time someone searches particular words takes place. Few things determine you are the winner and bid on the significant factors most of the people bid on the keyword is the most expensive way to bid. 

Industry 

This one you cannot control the amount you spend on the Google ads but you should understand and use the Google Keyword planner and get the idea of the extra keyword for your industry to get the cost per click. The higher cost per click for the average of high value for the average cost per click is willing to pay more per click.

Quality Score

Quality Score is a metric given to the quality of your keywords. The cost per click works by accounting to the overall performance and relevance of your ads on the landing page and website optimization and using the extracted keyword. Google ends up the result from 1 to 10 that directly affects what you pay for the specific position on the particular page. The more optimization or relevant you are, Google will optimize the rank high. Even it will increase the quality score of the article. ppc company

Strategies to Lower Cost per click

For cost per click, the specific price empowers you to begin to improve it. Here I have attacked the tips given below.

• Lower Bids

• Long-Tail Keywords

• Improve Ad Relevance

• Make your Ad Groups More Specific

• Test New Landing Pages

Let’s discuss the about topic more detail 

Lower Bids

The most straightforward tip is to implement a lower ad position. If it is showing the portion 1, 2, 3 then if you are in the 3 are the seriously decrease the more number of clicks and it will reduce the more number of click and reduce the cost per click.

Long-Tail Keywords

Another solution is to high the cost per click is where competitors will bite the keywords if we target the lower keywords which is still relevant to the industry we can rank on top and we will get more number of clicks for the extra keyword and cheaper the cost and because the fewer people are bidding.

Improve Ad Relevance

Improve your quality score by improving your landing page and optimizing the website for the relevance of your ads. The closer your ads resemble the higher the rate of your ads. Make sure the proper relevance ads to improve the quality of your cost per click.

Making Your Ad Groups More Specific  

When you run ads for specific groups which is a small and related group so that you can target each of the groups individually. If you do this it will increase the flexibility of the particular group, it will increase the cost per click and it will provide the score and boost and decrease the average cost per click.

Test New Landing Pages

If you have multiple landing pages to create the ads and have a budget to create them and testing a new one to improve the fantastic way to improve the cost per click for the landing page. The landing page mainly determines two factors in the quality score which is ad relevance and landing page experience. digital marketing company

Conclusion 

We have learned a little bit about the cost per click and it will improve the overall health of your account.